Flarepath, the digital partner for Outlook Social Media partners, analyzed online data to identify people in social media space and have made powerful impact using their social media presence.
Flarepath’s data experts:
=> Helped in the classification of online profiles to align with the award categories
=> Defined popular streams under which data for individuals/organizations has been tracked for the period of the last one year
=> Scanned all media mentions to capture stories referring to the individuals/organizations in reference to their leveraging their online presence for a positive outcome
=> Analyzed all data to create nominees for each category
=> Mapped the data with the categories defined and create a list of nominations
=> Information about the nominees was uploaded on the OSM Awards website for public voting. Public could add and vote for their own nominees, too.
The initial set of nominees were identified by Flarepath under each category basis their impact in the overall online universe, including their presence and influence on YouTube, FB, Twitter, Instagram, Snapchat, etc. in the last year.
The evaluation of the nominees by the jury would be based on the following:
=> Engagement – Engagement rate on all social media platforms, including likes, comments, replies, shares, reposts, etc.
=> Impact – Overall impact of the nominees in the online space including, their search engine rankings, articles about them, positive/ negative user opinions, media coverage, etc.
=> Consistency – Regular presence on social media
=> Interactivity – With the users, reactions, etc.
=> Probity – Account managed by agency/ Hired writers, etc.
The final winners will be determined by a combination of votes from two sources:
=> Public votes will have 50% weightage
=> Jury votes (The split will not be made public) will have 50% weightage
Red Carpet Partner
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