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Anand Mahindra

He is one of the key people leading the social media space with his intellect, instincts and interactions. Be it his open declaration of how cities can be made liveable by making some parts pedestrian-only despite his very obvious car making affiliations, to his recognition of the raw power and impact of a then-unknown and now-famous rapper Divine on his song and gifting him a custom-made vehicle from his stable, to using the Mahindra Foundation and Mahindra Museum to discover, acknowledge and reward unknown artists and  their innovative jugaads… He has, time and again, displayed how beautifully the space can be used with so much gravitas and grace. And the most beautiful and effective usage of social media by anybody in recent times is this amazing on-going initiative around Rhythm House led by him, involving the people to save this historic cultural landmark of Mumbai through crowdfunding.

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